Jay Z’s taking his midas touch to a new level and is set to release his very first fragrance, Gold. As part of his partnership with Barneys, the men’s cologne will be packaged in a white bottle with a gold box. How’s that for a Gold bottle?
“From the beginning of recorded history gold has been associated with royalty, purity and strength. Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE. Everything JAY Z touches turns to GOLD